Tuesday 8 June 2021

The Donny Dog scandal!

Football mascots being caught up in scandals aren't uncommon though news of Donny Dog's antics in June 2011 reverberated across the globe and brought Doncaster Rovers worldwide media attention.

One of the photos which caused so many problems... (Photo: Ross Parry).

Portrayed at the time by Tracy Chandler, she provoked fury inside the club after posing in revealing lingerie alongside the doggy costume in the Sunday Sport newspaper - but probably never expected it would result in appearances on Radio Five Live, Sky Sports News and various newspapers right around the world.

The storm erupted in the immediate aftermath of the naughty photo-shoot which was in aid of the NSPCC - a cause supported by several first team players who stripped for a special nudist calendar the previous year. She was promptly informed that her services at DRFC were no longer required and officials from the club went to collect the costume leaving Tracy apparently heartbroken, in floods of tears and claiming to have lost her best friend.

Unhappy at how she'd been treated, her complaints and campaign to be re-instated were picked up by local media outlets and subsequently the national press too.

As Thursday 9th June unfolded, Radio Five Live, Sky Sports News, Look North and numerous other platforms were queuing round the block outside her house for interviews, footage and reaction as she sought to reclaim Donny Dog!

Overnight she'd become the most famous football mascot in the world. A Facebook group petitioning for her to be immediately re-instated quickly gained over 1,000 signatures and supportive fan mail flooded in, whilst over at the Keepmoat Stadium, the club's employees faced a barrage of phone calls asking for a statement on the matter.

And another... (Photo: Ross Parry).

If things weren't surreal enough already, Sky Sports News ran with it as their top story and a live interview between Tracy and lead presenter Jim White was followed by an exclusive interview with Rovers chairman John Ryan who claimed it was all a big misunderstanding and she would get her job back.

The cameras soon panned back to the Chandler household for live reaction from the mother-of-three before Tracy's Dad, Ralph O'Neil, gave his thoughts as well in one of those awkward but absolutely comical interviews talking about pornography and the merits of the photo-shoot - complete with a dog barking away in the background!

As a delighted Tracy exclaimed: 'It's gone global and I'm back where I belong!' 

Whilst that was one take on the matter, Jim White and co-presenter Georgie Thompson questioned whether they'd really just lived through such a bewildering afternoon before White quipped: 'I feel as if I'll be sitting bolt upright in bed tonight dreaming of Donny Dog!' to hysterics from those in the studio.

Tracy eventually quit the role eight months later due to relocating to Kent - leading to another Sky Sports appearance, though news of the Donny Dog scandal was heard from Cambodia to Chile; from Australia to Antigua and it remains one of the most surreal episodes in recent times.

WATCH: How the Donny Dog scandal unfolded on Sky Sports News - PART ONE, PART TWO.








Tracy went on the warpath after the 'woof' treatment! (Photo: Doncaster Free Press).

Before the Sky Sports News cameras came (Photo: Doncaster Free Press).

Checking out the 'Mutt Cracker' photo-shoot! (Photo: Doncaster Free Press).

Being Donny Dog was no walk in the park for Tracy (Photo: Doncaster Free Press).

Serious face! (Photo: Doncaster Free Press).

Donny Dog (without a bone) at the Keepmoat (Photo: Doncaster Free Press).

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